


Individuals who base their self-worth in a specific domain (such as, for example, academic success) leave themselves much more vulnerable to having their self-esteem threatened when negative events happen to them within that domain (such as when they fail a test at school).
Some research has shown that external contingencies of self-worth, such as physical appearance and academic success, correlate negatively to well-being, even promoting depression
and eating-disorders
(Jambekar, Quinn, & Crocker, 2001).
Other work has found internal contingencies, on the other hand, unrelated or even positively related to well-being (Sargent, Crocker, & Luhtanen, 2006).
Research by Crocker and her colleagues also suggests that contingencies of self-worth have self-regulatory
properties (Crocker, Luhtanen, Cooper, & Bouvrette, 2003). Crocker et al. define successful self-regulation as “the willingness to exert effort toward one’s most important goals
, while taking setbacks and failures as opportunities to learn
, identify weaknesses and address them, and develop new strategies toward achieving those goals” (Crocker, Brook, & Niiya, 2006).
Since many individuals strive for a feeling of worthiness
, it makes sense that those people would experience special motivation to succeed and actively to avoid failure in the domains on which they base their own self-worth.
Accordingly, successful self-regulation can prove difficult for people aiming to maintain and enhance their self-esteem, because they would have to actually embrace failure or criticism as a learning-opportunity, rather than avoid it.
Instead, when a task which individuals see as fundamental to their self-worth proves difficult and failure seems probable, contingencies of self-worth lead to stress
, feelings of pressure
, and a loss of intrinsic motivation
.
On the other hand, the positive emotional affect following success in a domain of contingency may become addictive for the highly contingent individual (Baumeister & Vohs, 2001). Over time, these people may require even greater successes to achieve the same satisfaction or emotional “high”.
Therefore, the goal to succeed can become a relentless quest for these individuals (Crocker & Nuer, 2004).
In these cases, highly contingent people may withdraw from the situation.